Behind the Design: Our Creative Process

Behind the Design: Our Creative Process

Ever wondered how our rug designs come to life? Take a journey through our creative process, from initial inspiration to the finished product in your home.

Finding Inspiration

Our design team finds inspiration everywhere: architecture, nature, art, fashion, and travel. Each collection begins with a mood board that captures the essence of what we want to create.

Sketching and Sampling

Ideas move from mood boards to sketches. Our designers create multiple iterations, refining patterns and color palettes until they feel just right. Then comes the sampling phase, where we create physical prototypes.

Material Selection

We carefully select materials that not only look beautiful but also feel luxurious underfoot and stand the test of time. Our wool comes from ethically raised sheep, and our cotton is sustainably sourced.

The Final Product

After months of development, each rug is handcrafted by skilled artisans who bring our designs to life. The result is a piece that combines artistic vision with traditional craftsmanship.